Step-by-step guide to doing Shopee Affiliate from A to Z for beginners

Making money online through affiliate marketing is attracting increasing attention, as it offers an opportunity for anyone to generate passive income. Among the various platforms, Shopee Affiliate stands out thanks to its reputable brand, simple participation process, zero upfront investment, and attractive commission rates. If you're a beginner looking to learn how to do affiliate marketing with Shopee, this article will guide you step-by-step from A to Z so you can get started easily and effectively.

I. Terms and Conditions for Joining Shopee Affiliate

1. What is Shopee Affiliate? 

Shopee Affiliate is an affiliate marketing program launched by Shopee, allowing you to earn money online by sharing product links. When a user clicks on your link and successfully makes a purchase, you receive a commission from Shopee.

What makes this program special is that you don’t need to stock products, worry about warehousing, or handle shipping—Shopee takes care of all of that. Your job is simply to create links and share them with the right potential customers.

2. Eligibility Requirements

To become a Shopee Affiliate partner, you need to meet a few basic conditions:

• Have a Shopee Affiliate account: You can register quickly via the Shopee app or official website.
• Own a content-sharing channel: For example, Facebook, TikTok, YouTube, Instagram, a blog, personal website, or online community.
• Provide valid contact information: Your email and phone number must not duplicate any existing account, ensuring Shopee can send reconciliation notices and provide timely support.

3. Basic Policies

When joining Shopee Affiliate, you should be aware of several key regulations:

• Commission rates: Range from 5% to 20%, depending on the product category and promotional program.
• Cookie duration: 7 days for mobile devices and 30 days for desktop. This means if a customer returns and makes a purchase within that time frame, you’ll still earn commission.
• Transparent payments: Commissions are compiled and paid out periodically according to Shopee’s payment cycle.
• Strict anti-fraud policy: Activities such as spamming links, placing orders through your own affiliate link, or using tricks to generate fake clicks will result in commission cancellation and account suspension.

II. How to Register a Shopee Affiliate Account

To begin your journey of earning money online with Shopee, the first step is to register for a Shopee Affiliate account. The process is straightforward and can be done directly through the Shopee app or the official website.

1. Register via Shopee App

• Step 1: Open the Shopee app, go to Me → select Shopee Affiliate Program → choose Account.
• Step 2: Enter and update the required contact information, including email, phone number, and social media accounts.
• Step 3: Verify your email and phone number to complete the registration process.

2. Register via Website

• Step 1: Visit the following link: affiliate.shopee.vn/account_setting
• Step 2: Log in using your Shopee account credentials.
• Step 3: Update the required contact information and save to complete your registration.

3. Important Notes When Registering

• Email and phone number must be accurate: These are the two most crucial pieces of information for Shopee to send commission reconciliation notices and provide support throughout your participation.
• No duplication allowed: An email or phone number that has already been used for another account cannot be reused for registration.
• Add social media channels: Including platforms like Facebook, TikTok, or YouTube increases your chances of joining promotional programs and boosts your potential to earn commissions.

III. How to Choose Products and Create Shopee Affiliate Links

1. How to Choose Products

One of the key factors that determines success in affiliate marketing is selecting the right products. Choosing well-matched items significantly increases the chances of customers clicking and making purchases. You can refer to the following criteria:

• Prioritize trending and high-demand products: Items that are seasonal, tied to major events (such as Lunar New Year, 9.9, 11.11, Black Friday), or currently viral on social media tend to attract more attention.
• Choose reasonably priced products: Items in the 100,000–500,000 VND range are often easier to sell, as customers are less hesitant to make a purchase.
• Favor Shopee Mall or reputable shops: Official products with high ratings help build trust and improve conversion rates.

2. How to Create Shopee Affiliate Links

On the Shopee App

Shopee has optimized the process to make affiliate link creation quick and convenient:

• Direct sharing via the “Share” button: When viewing a product or shop page, simply tap the Share button. The system will automatically generate a shortened affiliate link.
• Using the “Link Conversion” feature: Go to Shopee Affiliate Program → Account → Link Conversion. Paste the original product link, add a Sub ID (optional, for tracking performance), then tap Convert to get your affiliate link.
• Get a shortened shop link: Access Affiliate Program → Account → Share, and you’ll instantly receive a shortened affiliate link that leads to your shop.

On the Shopee Website

If you prefer working on a computer, you can create links by:

• Visiting seller-affiliate.shopee.vn/custom
• Copying the product or shop link you want to promote → Pasting it into the link creation box
• Clicking Get Link → Copying and sharing it across your media channels

IV. Strategies and Popular Channels for Doing Shopee Affiliate Marketing

1. Create High-Quality Content

Content is the key factor that determines whether customers click on your link and make a purchase. When doing Shopee affiliate marketing, focus on the following types of content:

• Product reviews, unboxing, and usage guides: These provide real-life experiences that help build customer trust.
• Product comparisons: Place two or more similar products side by side, analyze their pros and cons to help customers make informed decisions.
• Attach affiliate links with strong CTAs (Call-to-Action): For example, “Buy now on Shopee at a special price” or “Click here for details” to encourage action.

2. Popular Channels

To maximize effectiveness, choose media platforms that align with your target audience:

• TikTok/YouTube Shorts: Create short, trendy videos that are easy to spread and quickly attract views.
• Facebook/Instagram: Leverage community groups, fan pages, or stories to share links with potential customer segments.
• Personal Blog/Website: Write SEO optimized articles using keywords like “product review + Shopee” to attract organic search traffic.
• Long-form YouTube videos: Provide in-depth reviews and detailed comparisons—ideal for high-value products or items that require more information before purchase.

3. Tips to Boost Revenue

In addition to choosing the right products and channels, you can apply these small strategies to optimize results:

• Track Shopee promotions: Share product links during major sales (9.9, 11.11, Black Friday, Lunar New Year…) to tap into shopping momentum.
• Diversify products by season or event: For example, during Lunar New Year, focus on snacks and gift sets; in summer, promote home appliances and beachwear.
• Join Shopee Affiliate communities: Stay updated on new trends, learn strategies from experienced affiliates, and shorten your trial-and-error phase.

V. Tracking Results and Optimizing Performance

1. How to Track Results

After launching your affiliate campaign, tracking performance is crucial to identify which channels are working well and which need improvement. Shopee provides reporting tools on both the app and website:

• View detailed reports: Go to the Statistics section on the app or Affiliate website to monitor clicks, generated orders, and earned commissions.
• Use Sub IDs: When creating affiliate links, you can add Sub IDs to differentiate traffic sources (e.g., TikTok, Facebook, blog…). This helps you analyze which channel delivers the highest revenue.

2. How to Optimize Effectiveness

To increase income and reduce wasted time, consider applying the following optimization methods:

• Eliminate low-converting products: Focus on best-selling, high-demand items instead of spreading efforts across ineffective products.
• Upgrade content quality: Invest in clear visuals, engaging videos, and strong calls-to-action to boost click-through rates.
• A/B Testing: Experiment with different titles, thumbnails, and link placements to identify the most effective approach.

VI. Conclusion

Doing Shopee affiliate marketing is simple—it requires no capital, no inventory management, and no shipping concerns, making it an ideal choice for beginners looking to earn money online. Join now to leverage Shopee’s trusted brand and build a sustainable stream of passive income. Choose the right products, create high-quality content, and consistently optimize your strategy to boost conversions and increase your earnings.