In the education sector, a website is not simply a platform for introducing courses. It must also help users quickly find the right program, understand the organization’s training capabilities, and access sufficient information before requesting a consultation. With an ecosystem covering Chinese language training, HSK preparation, study abroad programs in China, and franchise opportunities, CNO needed a digital platform capable of organizing a large volume of information while maintaining a clear and consistent user experience.

Connect Tech designed the CNO website as a comprehensive education platform, focusing on user experience, intuitive navigation, clear presentation of its service ecosystem, and direct connections between CNO, students, parents, and partners.

Challenges

CNO operates across multiple areas within the education sector. The website needed to communicate several key offerings simultaneously, including Chinese language training, HSK preparation, study abroad programs in China, brand franchising, and human resource services. In addition, CNO has developed the CNO EDU system to support learning management and operational activities.

This created several requirements that the website needed to address within a single platform:

• Clear information architecture: Organize major service categories such as Chinese Language Training, Study Abroad, Franchising, and Human Resources so users can quickly find the information relevant to their needs.
• Experience for multiple user groups: The website serves students, parents, people interested in studying abroad, and potential partners interested in the franchise model.
• Presenting an ecosystem rather than simply promoting courses: Training programs, exam preparation, study abroad services, and franchising needed to be connected into one cohesive ecosystem.
• Strengthening brand credibility: Student achievements, HSK results, scholarship success, testimonials, and real-world activities needed to be presented strategically to support users throughout their decision-making process. The website currently highlights more than 15,000 students, a 98% HSK certification rate, and a 99% scholarship application success rate.
• Supporting conversions: 1:1 consultation touchpoints and contact forms are strategically placed throughout the website to turn traffic into real consultation opportunities.
• Expanding market accessibility: The website is available in both Vietnamese and Chinese, supporting CNO’s focus on education, study abroad, and international connections.

Connect Tech Solutions

• Building the website architecture around the CNO ecosystem: Rather than placing all services within a single generic structure, Connect Tech organized the website into dedicated content categories, allowing users to easily navigate between Chinese language training, study abroad, exam preparation, and franchising.
• Designing UI/UX for modern education: The interface was developed with a clear and intuitive layout, prioritizing readability and creating a professional, trustworthy impression that reflects the long-term development of an established education brand.
• Creating dedicated journeys for different needs: Users interested in Chinese language learning can directly explore programs such as comprehensive Chinese, communication Chinese, business Chinese, and YCT Chinese for children. Meanwhile, users interested in studying abroad can explore programs ranging from language courses and college programs to undergraduate, master’s, and paid vocational study programs in China.
• Creating sections that demonstrate training capabilities: Student achievements, HSK results, scholarships, and testimonials are presented as visual proof points that help build trust before users request a consultation.
• Integrating the CNO EDU ecosystem into the brand experience: The website not only introduces training programs but also presents the CNO EDU system and its functions, including learning management, attendance tracking, assignments, learning materials, academic results, and operational management.
• Optimizing conversion touchpoints: CTA sections and 1:1 consultation forms are strategically integrated throughout the website, allowing users to quickly submit their information and connect with CNO specialists when choosing an appropriate learning path.
• Developing a scalable content platform: The website enables CNO to continuously publish activities, events, Chinese language knowledge, study abroad information, and in-depth educational content. The content system has been developed into an extensive resource library serving users with different needs.

Results

The new website provides CNO with a unified digital touchpoint for its entire education ecosystem, rather than functioning solely as a website introducing a Chinese language center.

Through a single platform, users can explore training programs, exam preparation, study abroad opportunities, franchising, student achievements, CNO activities, and consultation options based on their individual needs. The platform also provides a strong foundation for CNO to continuously expand its content ecosystem and develop its franchise model in the future.

In particular, CNO’s franchising direction is structured as a dedicated system covering brand handover, setup and operations, marketing, student recruitment, and long-term business development support.

Client: CNO – CNO Chinese Language Center
Industry: Education – Chinese Language Training – Study Abroad – Franchising
Solutions: Website Design, UI/UX, Information Architecture, Content Platform, User Experience and Conversion Optimization